The sons of Abdul Samad Al Qurashi, the founder of Saudi Arabian perfumery, which has a history of more than 150 years, are on the verge of a historic event. Favored by Gulf royalty, the company has witnessed changes outside its walls over the course of a century; is now undergoing peculiar changes.

Anticipating an unprecedented transition to a joint-stock company in six months, a family of perfume connoisseurs prepares to continue the legacy of the late founder and pave the way for a public future. If successful, Abdul Samad Al Qurashi (ASQ), "The house of Oud, Amber and perfumes", will be the first perfume company to be listed on the Saudi Arabian stock exchange.