Not A Perfume is one of the most unique fragrances from the Juliette Has A Gun brand, launched in 2010. Created by Romano Ricci, this perfume takes a completely minimalist approach. It is composed of just one ingredient—Ambroxan, a synthetic molecule. This offers a clean scent that avoids the complexity of traditional perfumes while reducing the risk of allergic reactions. The name "Not A Perfume" symbolizes the brand’s innovative approach: breaking traditional perfume norms and celebrating beauty in simplicity. The bottle’s clean and elegant design perfectly reflects this philosophy.