Jo Malone London's "Rose & White Musk Absolu" fragrance was inspired by the concept of an English rose blooming in the heart of the Arabian desert. This scent marks the brand's first "Cologne Absolu," combining the traditional freshness of cologne with a more lasting and profound aroma. The composition blends the petal-fresh sweetness of rose with the richness of oud and amber, balanced by the powdery clean notes of white musk. The result is a soft and sensual fragrance.