Jo Malone London's "Primrose & Rye" fragrance was launched in 2018 as part of the limited edition "English Fields" collection. This collection comprises five unique scents inspired by England's natural landscapes and rural life. "Primrose & Rye" captures the aroma of blooming primroses in English meadows and freshly cut rye fields. The fragrance was crafted by perfumer Mathilde Bijaoui. The composition blends the delicacy of primrose and mimosa with natural notes of rye and corn, enriched by the sweetness of vanilla. The result is a warm and cozy floral scent.