Herrera reportedly mixed her own blend of jasmine and tuberose for years before launching her own fragrance, and also wore Fracas, Joy, and Jungle Gardenia (Women's Wear Daily, 2/19/1988). The fragrance is licensed by Puig Beauty. Her first perfume, Carolina Herrera, was released in 1988. Carolina Herrera is part of PUIG, a third-generation family-owned fashion and fragrance business based in Barcelona, ​​Spain.